Asmi, M.F., Akbar, N., Khadijah, S., Ilham, D., Aini, D.N. and Fadhilah, N. 2024. THE EFFECT OF SHOPEE FEATURE FACILITIES AND PROMOTIONS ON THE CONSUMPTIVE BEHAVIOR OF SULTAN AJI MUHAMMAD IDRIS SAMARINDA STATE ISLAMIC UNIVERSITY STUDENTS. Al Dzahab: Journal of Economics, Management, Business and Accounting. 5, 1 (Mar. 2024), 1–7. DOI:https://doi.org/10.32939/dhb.v5i1.3510.