THE EFFECT OF SHOPEE FEATURE FACILITIES AND PROMOTIONS ON THE CONSUMPTIVE BEHAVIOR OF SULTAN AJI MUHAMMAD IDRIS SAMARINDA STATE ISLAMIC UNIVERSITY STUDENTS

Authors

  • Muhammad Ferri Asmi UIN Sultan Aji Muhammad Idris Samarinda
  • Nabil Akbar UIN Sultan Aji Muhammad Idris Samarinda
  • Siti Khadijah UIN Sultan Aji Muhammad Idris Samarinda
  • Dhani Ilham UIN Sultan Aji Muhammad Idris Samarinda
  • Dini Nur Aini UIN Sultan Aji Muhammad Idris Samarinda
  • Nurul Fadhilah UIN Sultan Aji Muhammad Idris Samarinda

DOI:

https://doi.org/10.32939/dhb.v5i1.3510

Keywords:

Facilities Features, Promotions, Consumer Behavior

Abstract

Purpose: The study aims to analyze the impact of Shopee features facilities and promotions on the consumer behavior of FEBI Islamic State University Sultan Aji Muhammad Idris Samarinda students to understand to what extent these factors influence student consumption decisions. Design/methodology/approach: The study uses quantitative descriptive research through data collection techniques in online questionnaires using 96 samples obtained using the Slovin formula (5%). Findings: The results of this research show that facility features and promotions simultaneously influence the consumer behavior of UINSI Samarinda students. Partially, the facility features have no influence on the consumer behavior of UINSI Samarinda students. However, the promotion variable has a positive and significant effect on consumer behavior of UINSI Samarinda students. Research implications: Every modification in the promotion shop application will affect the behavior of consumer students.

Downloads

Download data is not yet available.

References

Abrilia, N. D., & Sudarwanto, T. (2022). Pengaruh Persepsi Kemudahan Dan Fitur Layananterhadap Minat Menggunakan E-Wallet Pada Aplikasi Dana Di Surabaya. Pendidikan Tata Niaga, 8(3), 1006–1012.

Agustina, D. (2017). Fitur Social Commerce Dalam Website E-Commerce Di Indonesia. Informatika Mulawarman : Jurnal Ilmiah Ilmu Komputer, 12(1), 25. https://doi.org/10.30872/jim.v12i1.219

Ananda, R. A., Rosmanidar, E., & Solichah. (2023). Pengaruh Kemudahan Dan PromosiTerhadap Perilaku Konsumtif Mahasiswa FAKULTASEkonomi Dan Bisnis Islam UIN Sultan Thaha SaifuddinJambi (Pada E-Commerce Shopee). Journal of Student Research (JSR), 1(6), 276–294.

Anggelina, R. T. (2022). Analisis Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian. Business and Enterpreneurship Journal (BEJ), 2(2), 119–128. https://doi.org/10.57084/bej.v2i2.771

Fauziah, G. U., Nurochani, N., & Nopianti, N. (2022). Pengaruh Fasilitas (Fitur) E-Commerce Shopee Terhadap Perilaku Konsumtif Mahasiswa. AT-TAWASSUTH: Jurnal Ekonomi Islam, 7(2), 254. https://doi.org/10.30829/ajei.v7i2.12665

Firmansyah, D., & Dede. (2022). Teknik Pengambilan Sampel Umum dalam Metodologi Penelitian: Literature Review. Jurnal Ilmiah Pendidikan Holistik (JIPH), 1(2), 85–114. https://doi.org/10.55927/jiph.v1i2.937

Jaya, U. A., & Mutiara, A. (2022). Pengaruh Promosi Dan Harga Terhadap Keputusan Pada Pembelian Pt. Shopee International Indonesia Di Kota Sukabumi. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(5), 383–392. https://doi.org/10.55047/transekonomika.v2i5.231

Lestarina, E., Karimah, H., Febrianti, N., Ranny, R., & Herlina, D. (2017). Perilaku Konsumtif di Kalangan Remaja. JRTI (Jurnal Riset Tindakan Indonesia), 2(2), 1–6. https://doi.org/10.29210/3003210000

Ningcahya, I. R., & Rahmawati, L. (2022). PENGARUH KEPUTUSAN PEMBELIAN MELALUI SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA MUSLIM (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya). Al Iqtishadiyah Jurnal Ekonomi Syariah Dan Hukum Ekonomi Syariah, 6(1), 52. https://doi.org/10.31602/iqt.v6i1.2759

Pulungan, D. R., & Febriaty, H. (2018). Pengaruh Gaya Hidup dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa. Jurnal Riset Sains Manajemen, 2(3), 1–8. https://doi.org/10.5281/zenodo.1410873

Razali, G., Andamisari, D., & Saputra, J. (2022). Pengaruh Promosi Diskon Dan Gratis Ongkir Shopee Terhadap Keputusan Pembelian Konsumen. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, 2(3), 482–491. https://doi.org/10.53866/jimi.v2i3.132

Suhatman, S., Sari, M. R., Nagara, P., & Nasfi, N. (2020). Pengaruh Atribut Produk dan Promosi Terhadap Minat Beli Konsumen Kota Pariaman di Toko Online Shopee. Jurnal Bisnis, Manajemen, Dan Ekonomi, 1(2), 26–41. https://doi.org/10.47747/jbme.v1i2.81

Vania, I., & Simbolon, R. (2021). Pengaruh Promo ShopeeFood Terhadap Minat Beli Pengguna Shopee (Di Daerah Tangerang Selatan). Fakultas Ekonomi Universitas Advent Indonesia, 46–58.

Zahrah, A., Mayasari, M., & Tayo, Y. (2022). Pengaruh Pengunaan Aplikasi Belanja Online Terhadap Perilaku Konsumtif. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 6(2), 3637–3643. https://doi.org/10.58258/jisip.v6i2.2887

Zhang, C., & Chen, X. (2005). Ocrs. 9(2), 71–78. https://doi.org/10.1145/1133890.1133898

Downloads

Published

2024-03-14

How to Cite

Asmi, Muhammad Ferri, Nabil Akbar, Siti Khadijah, Dhani Ilham, Dini Nur Aini, and Nurul Fadhilah. “THE EFFECT OF SHOPEE FEATURE FACILITIES AND PROMOTIONS ON THE CONSUMPTIVE BEHAVIOR OF SULTAN AJI MUHAMMAD IDRIS SAMARINDA STATE ISLAMIC UNIVERSITY STUDENTS”. Al Dzahab 5, no. 1 (March 14, 2024): 1–7. Accessed October 14, 2024. https://ejournal.iainkerinci.ac.id/index.php/al-dzahab/article/view/3510.

Issue

Vol. 5 No. 1 (2024): Al Dzahab: Journal of Economics, Management, Business and Accounting

Section

Articles

License

Copyright (c) 2024 Muhammad Ferri Asmi, Nabil Akbar, Siti Khadijah, Dhani Ilham, Nurul Fadhilah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.