Preferensi Mahasiswa dalam Menggunakan Platform Digital Payment untuk Layanan Tel-U Carwash

Student Preferences in the Use of Digital Payment Platforms for Tel-U Carwash Services

Authors

  • Gigano Nehemia Agra Saragih Universitas Telkom
  • Raswyshnoe Boing Kotjoprayudi Universitas Telkom
  • Tora Fahrudin Universitas Telkom

DOI:

https://doi.org/10.32939/dhb.v6i2.5714

Keywords:

Digital Payment, E-wallet, QRIS, Tel-U Carwash

Abstract

Purpose: This study aims to identify the most suitable digital payment platform for Tel-U Carwash based on students’ preferences and to analyze the factors influencing their platform selection. Design/methodology/approach: This research employs a quantitative approach. Primary data were collected through questionnaires, with a sample size of 100 respondents. The data were analyzed using descriptive statistics and multinomial logistic regression with the assistance of Google Colab. Findings: Bank transfers via QRIS emerged as the most preferred payment platform. Gender was found to have a significant effect on platform choice, while ease of use, security, and transaction speed did not show a significant effect. Research implications: Further exploration of additional factors beyond the indicators examined in this study is necessary to enable service providers to offer payment options that better align with students’ preferences.

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Published

2025-09-25

How to Cite

Saragih, Gigano Nehemia Agra, Raswyshnoe Boing Kotjoprayudi, and Tora Fahrudin. “Preferensi Mahasiswa Dalam Menggunakan Platform Digital Payment Untuk Layanan Tel-U Carwash: Student Preferences in the Use of Digital Payment Platforms for Tel-U Carwash Services”. Al Dzahab 6, no. 2 (September 25, 2025): 136–149. Accessed October 2, 2025. https://ejournal.iainkerinci.ac.id/index.php/al-dzahab/article/view/5714.