Analisis Kesesuaian Mekanisme Perolehan Koin Shopee dan Kupon Bonus TikTok Shop Dalam Perspektif Akad Ju’alah Berdasarkan Fatwa DSN-MUI
DOI:
https://doi.org/10.32939/acm.v5i1.6848Keywords:
E-commerce, Marketplace, Reward, Jualah Contract, DSN-MUI FatwaAbstract
The development of e-commerce has encouraged the emergence of digital reward systems given to users based on certain activities. The Shopee and TikTok Shop platforms have developed rewards to increase user participation, but have not been widely studied from the perspective of the ju'alah contract based on the DSN-MUI Fatwa No. 62/2007. This study aims to analyze the mechanism of obtaining Shopee Coins and TikTok Shop Bonus Coupons from the perspective of the DSN-MUI fatwa on the ju'alah contract. The method used is qualitative research with a normative juridical approach through documentation studies and non-participant observation. The results show that although the digital reward mechanism in e-commerce has similarities with the ju'alah contract, especially in providing rewards for an activity, its implementation is not fully in line with the principles set out in the fatwa. In Shopee Coins, the conformity is seen in the product purchase feature and daily missions that have clear provisions, but in the game feature there are still elements of uncertainty in rewards (jahalah) and certain conditions that can reduce the clarity of the contract. Meanwhile, the TikTok Shop Bonus Coupon tends to align more closely with the principles of ju'alah because it offers clearly defined rewards from the outset. This study concludes that digital reward practices in e-commerce face challenges in fully implementing the ju'alah contract, particularly due to the dynamic and gamificationbased nature of the system. Therefore, developing a more adaptive understanding of Islamic jurisprudence (fiqh) is necessary to accommodate digital innovation without neglecting sharia principles.
Downloads
References
Abidin, M. Z., Cahyono, E. A., & Zakariya, M. (2025). Analisis Konsep Pemasaran Melalui Fitur TikTok Go dalam Perspektif Ekonomi Syariah. Jurnal Al-Mizan, 12(2), 420–431.
Adawiah, A. M., Abdal, A., & Arifin, T. (2024). Diskon angka kembar: Trik atau ilusi bisnis? Kajian sosiologi ekonomi Islam terhadap perlindungan konsumen. Jurnal Hukum Ekonomi Syariah: AICONOMIA, 3(2), 68–78.
Alamanda, D. T., Cahyani, V., Novianti, D. N., Hilyah, A., Haryono, Z., Suhendi, M. H., Nashrudin, M. A. M., Bekti, S. G., Jaman, M. B., & Hananto, D. K. (2024). Aplikasi game theory dalam bisnis (Analisis permainan menggunakan permainan). Mega Press Nusantara.
Altsaury, R. A. A., Hidayatullah, M. S., Lutfi, J., & As’ ad, A. (2024). Analisis Fatwa MUI No. 24 Tahun 2017 Dalam Menjawab Tantangan Etika Dan Transparansi Transaksi Virtual: Studi Kasus Pada Platform E-Commerce Shopee Dan Tokopedia. Jurnal Hukum Ekonomi Syariah: AICONOMIA, 3(2), 79–91.
Amalia, M. C., & Palupi, G. S. (2024). Pengaruh Gamifikasi Terhadap Customer Brand Engagement Dalam Membentuk Customer Experience (study case: Shopee Cocoki). Journal of Emerging Information System and Business Intelligence (JEISBI), 5(3), 1–10.
Andarini, S. (2021). Pengaruh flash sale dan cashback terhadap perilaku impulse buying pada pengguna shopee. Jurnal Bisnis Dan Kajian Strategi Manajemen, 5(1).
Azizah, S. N. (2024). Implementasi Digital Marketing sebagai Stategi Pemasaran Industri Pariwisata Halal Perspektif Maqashid Syariah. Jurnal Hukum Ekonomi Syariah: AICONOMIA, 3(2), 122–135.
Barara, S., & Zen, M. (2025). Akad Ju’alah dan Aplikasinya dalam Sistem Reward Digital pada Platform Shopee. Jurnal Manajemen Dakwah Dan Ilmu Komunikasi, 1(5), 273–285.
Bunyamin, K. A., Hayati, I., & Fahruddin, A. (2025). Analisis Bonus Koin Shopee Dalam Perspektif Ekonomi Syariah. At-Tawazun, Jurnal Ekonomi Syariah, 13(01), 44–54.
Cahyadi, H., Abdad, M. Z., & Bonang, D. (2025). Penerapan Prinsip Dasar Larangan Riba dan Gharar Pada Koperasi Syariah Kabupaten Lombok Timur. Jurnal Iqtisaduna, 11(2), 477–491.
Chang, E., Frederica, N., & Khairunisa, R. (2024). Keabsahan Transaksi Jual-Beli Online Ditinjau Melalui Perspektif Hukum Perjanjian. Jurnal Kewarganegaraan, 8(1), 969–979.
Danti, A. I. (2022). Status Penggunaan Koin Shopee Pada Fitur Shopee Tanam Perspektif Kaidah Fikih Muamalah. Journal of Islamic Business Law, 6(4).
Fathaniyah, L., Makbul, M., & Makhrus, M. (2023). Urgensi Perlindungan Data Pribadi pada Transaksi e-Commerce Terhadap Pembangunan Ekonomi di Indonesia. Jurnal Hukum Ekonomi Syariah, 6(2), 77–88.
Hakim, B., Pratama, F. A., & Anthony, J. M. (2025). Pengaruh Game Shopee Cocoki Sebagai Media Gamifikasi Terhadap Minat Beli Pengguna. IJAI (Indonesian Journal of Applied Informatics), 9(2), 506–515.
Hakim, M. L., Harisah, H., & Mohsi, M. (2023). Koin Sebagai Alat Pembayaran Di Aplikasi Shopee Perspektif Fatwa Dsn-Mui No: 1161/Dsn-Mui/Ix/2017. Fintech: Journal of Islamic Finance, 5(1), 54–82.
Hwang, J., & Choi, L. (2020). Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty. Journal of Business Research, 106, 365–376. https://doi.org/https://doi.org/10.1016/j.jbusres.2019.01.031
Khomairohtusshiyamah, U. (2025). Koin E-Commerce Dalam Shopee: Perspektif Madzahibul Arba’ah Mengenai Kehalalan Dan Praktik Ekonomi Digital. Al-Fiqh: Journal of Contemporary Islamic Law, 1(1), 46–54.
Lestari, I. W. (2025). Daftar e-commerce paling sering diakses 2025, Shopee masih juara. GoodStats. https://goodstats.id/article/e-commerce-paling-sering-diakses-2025-shopee-masih-juara-wyZqk
Mahardhika, S. V., Nurjannah, I., Ma’una, I. I., & Islamiyah, Z. (2021). Faktor-faktor penyebab tingginya minat generasi post-millenial di Indonesia terhadap penggunaan aplikasi tik-tok. SOSEARCH: Social Science Educational Research, 2(1), 40–53.
Majidah, S., & Istianah. (2023). Analisis Strategi Bauran Pemasaran 4P di Era 5.0 Berbasis Maqāṣid Syarīah. Jurnal Hukum Ekonomi Syariah, 6(1), 59–76.
Mardani, A. D., Evrina, E., & Hartati, B. (2024). Redefining Loyalty Programs: Gamification in Marketing. Escalate: Economics and Business Journal, 2(02), 78–89.
Marzuki, M. (2017). Penelitian hukum: Edisi revisi. Prenada Media.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook.
Moleong, L. J., & Surjaman, T. (2014). Metodologi penelitian kualitatif.
Nurhayati, S., & Wasilah. (2015). Akuntansi Syariah di Indonesia, Edisi 4. Salemba Empat.
Pereira, M. D., de Castro, B. S., Cordeiro, B. A., de Castro, B. S., Peixoto, M. G., da Silva, E. C., & Gonçalves, M. C. (2025). Factors of Customer Loyalty and Retention in the Digital Environment. In Journal of Theoretical and Applied Electronic Commerce Research (Vol. 20, Issue 2, p. 71). https://doi.org/10.3390/jtaer20020071
Pratiwi, I., & Simanjuntak, M. (2025). The Effect Of Loyalty Programs And Usage Behaviour On Consumer Loyalty Through Usage Satisfaction As A Mediating Variable In Shopeepay Fintech Products. Journal of Social Science and Human Ecology, 1(2), 34–50.
Rohimah, S., & Huda, N. (2025). Analisis Implementasi Akad Ju’alah dalam Program Affiliasi Digital: Studi Komparatif Shopee Affiliate dan TikTok Affiliate. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 7(4).
Romadhiana, N. I. D., & Saepudin, E. (2024). Penerapan Biaya Administrasi Shopee Paylater Ditinjau dari Perspektif Undang-Undang Perlindungan Konsumen dan Fatwa DSN MUI No. 117/DSN-MUI/II/2018. Jurnal Hukum Dan Adminstrasi Publik, 2(1), 25–42.
Saleh, H. I. (2021). Implementasi Investasi Saham Dalam Perspektif Ekonomi Syariah di Era Milenial. Journal of Islamic Business Management Studies (JIBMS), 2(1), 1–21.
Salsabila, U., Ramadhani, R. N., Salsabilla, S. S., & Marlina, L. (2026). Etika Konsumsi dalam Perspektif Ekonomi Islam. SYIRKAH: Jurnal Ekonomi Syariah, 2(02), 275–284.
Shopee. (2024). [Koin-Shopee] Apa itu Reward Koin Harian? Shopee Help. https://help.shopee.co.id/portal/4/article/73175-[Koin-Shopee]-Apa-itu-Reward-Koin-Harian
Shopee Indonesia. (n.d.). Pelajari SPinjam di Shopee. Shopee Help / Shopee. https://shopee.co.id/m/pelajari-spinjam
Shopee Indonesia. (2025a). [Koin Shopee] Bagaimana Cara Mendapatkan Cashback Koin Shopee saat Melakukan Pembayaran melalui ShopeePay.
Shopee Indonesia. (2025b). Bagaimana cara mendapatkan Koin Shopee? Shopee Help. https://help.shopee.co.id/portal/4/article/73128-[Koin-Shopee]-Bagaimana-cara-mendapatkan-Koin-Shopee
shopeepay_id. (2025). Misi… Ada bonus 50RB mau lewat, siapa yang mau?! Khusus di SPinjam Day, aktivasi SPinjam dan dapatkan bonus saldo ShopeePay 50RB! Instagram. https://www.instagram.com/p/DMhZtfNxcF-/
Situmorang, T. P., Savitri, C., Herawati, A., Sudirman, A., Pasaribu, P. N., Wardhana, A., Saragih, R. B., Rasmi, Simatupang, L. N., Panjaitan, M., Iryani, Hamid, M. A., Kurnianto, A., Rismayani, R., Yulianingsih, Hafipah, Manurung, S. P., Tarigan, H., & Permana, Y. (2023). Manajemen Pemasaran (Implementasi Marketing 4.0). Media Sains Indonesia.
Sugiyono, D. (2016). Metode penelitian kuantitatif kualitatif dan R&D. Alfabeta, Bandung.
Syafi’i, A., Madinah, D., & Nurdaimah, D. (2021). Islamic Law Overview on The Cashback System and The Use of Shopee Coins in Buying Transactions in The Shopee Application. Journal of Applied Business, Taxation and Economics Research, 1(2), 171–182.
TikTok Shop Academy. (2024). How to register for Bonus Cashback Program (BCP). TikTok Shop Philippines University. https://seller-ph.tiktok.com/university/essay?knowledge_id=4897858109638417&default_language=en&identity=1
Tokopedia seller. (2025). Bonus Cashback. Tokopedia Seller University. https://seller-id.tokopedia.com/university/essay?knowledge_id=7134774402189073
Tong, T., Xu, X., Yan, N., & Xu, J. (2022). Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length. Decision Support Systems, 156, 113746. https://doi.org/https://doi.org/10.1016/j.dss.2022.113746
Wu, B., Sun, Y., & Yada, K. (2020). Short-term impact of item-based loyalty program on customer purchase behaviors. The Review of Socionetwork Strategies, 14(2), 181–192.
Wulandari, I., Syahril, M., Husna, N. A., & Azahara, N. (2025). Strategi Pemasaran Menggunakan Fitur Shopee Live streaming Sebagai Media Promosi untuk Meningkatkan Daya Tarik Konsumen. PENG: Jurnal Ekonomi Dan Manajemen, 2(2), 2111–2119.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Khoirunisa Agustina, Istianah, Makhrus, Encep Saepudin
This work is licensed under a Creative Commons Attribution 4.0 International License.
